![]() Plotnick declined to say how many people had joined Twitch Prime he said it was one of the fastest-growing parts of Amazon Prime. “We felt very strongly that to support our game developers as partners, as well as to reach the most customers, the Prime Gaming brand creates a lot more value in that ecosystem,” he said. But he said Amazon now believed that its own name carried significant weight. Larry Plotnick, Prime Gaming’s director, said the gaming service started in 2016 with Twitch’s name attached because it was well known among gamers. Prime Gaming will expand those benefits and offer more titles and content, but will no longer require a Twitch account for access. ![]() With Twitch Prime, people got a free subscription to Twitch, the Amazon-owned livestreaming site, with free games from small studios and unique, in-game equipment and discounts for larger titles like Grand Theft Auto and League of Legends. Just over a month ago, the company pulled its original big-budget game, Crucible, from digital store shelves after it was panned as a “hollow and forgettable experience.” On Monday, Amazon announced Prime Gaming, which is essentially a rebranding of its Twitch Prime service that provides exclusive game content. Amazon stumbled as it worked to break into the lucrative video game industry.
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